Marketing director with more than 15 years of experience in digital marketing, data analytics, research, and team management. Proven ability to research, create, and implement marketing strategies that work for brands in the appropriate target market.
Work with team members to establish and achieve marketing goals. Provide resources and mentor team members to achieve team and personal goals, and conflict resolve as needed.
Work alongside team members to create and launch websites. Includes market research, strategy development, and website optimization.
Maintain websites to ensure they keep functioning as intended and are accessible to search engines and target markets.
Create targeted content based on keyword and customer research. Optimize content for search engine rankings. Keep content updated to maintain rankings.
Communicate with customers to build relationships across multiple digital channels.
Create digital advertising campaigns across multiple channels including Google, Facebook, and Instagram.
Burder Creative; Marketing Manager
2009 – present
Responsible for building and managing client accounts in real estate, legal, and medical fields. Work included campaign creation and management, search marketing, content marketing, advertising across multiple platforms, as well as newsletter, social media, and reputation management.
UAB; PHTS Program Coordinator
2002 – 2009
Responsible for managing a multi-institutional pediatric heart transplant study. Collected and managed research data, and ensured compliance with federal and institutional guidelines.
Bernett Research; Data Coder
1999 – 2001
Responsible for building data frameworks for responses from open-ended survey questions.
Bachelor of Arts – Marketing
Charles Town, WV
2016 – 2019
Idaho State University
1997 – 1999
Mentored teams internationally in Nicaragua and Ireland. Work included helping social workers identify personal and career goals and resolve conflicts related to differences in age, culture, and language.
2012 – 2015
Program Assistant and Team Mentor
2009 – 2010
Big Brother Big Sister
2003 – 2004